revenue

The discipline of revenue management continues to evolve and expand into more revenue-generating areas of a hotel. As hotels start to think about some of these key areas where revenue […]

With an increasing reliance on online travel agents (OTAs), the emergence of strong competition, and higher expectations from guests, a huge challenge for hotels is maintaining their profitability. One of […]

Everyone in hospitality has an opinion about 2016’s direct booking campaigns. Some hailed them as a long-overdue blow against aggressive intermediaries; others voiced concern that discounting tactics would put long-term […]

Hilton is considering ways that revenue management techniques could be used to improve customer satisfaction, and there are opportunities for airlines too. Many service-focused organisations identify opportunities to ‘surprise and […]

Hotel Revenue management is a data-driven technique consisting of three interdependent components: customer, product, and price. In order to maximize the hotel revenue in the hospitality sector, it is important […]

Hotel group sales teams need better digital skills to capture more deals. NB: This is an article by Tambourine Advances in digital have dramatically altered the ways group planners/buyers do […]

Taping into the corporate market doesn’t have to be a business minefield; learn how to grab the attention of this lucrative audience and get the edge over your competitors. Every […]

Every hotel has some form of PPC campaign running these days. And regardless of whether you’re using retargeting ads, Facebook ads or remarketing lists for search ads (RLSAs), the intention […]

With Christmas being less than 6 weeks away, planning for the festive season is in full swing and most Christmas decorations are being put up in hotels already. As well […]

Giving a customer too many options can lead to procrastination and even paralysis in the booking process. Airlines boast of new travel options: customer choice is at an unprecedented level! […]