revenue

78% of event planners anticipate an increase in small- and medium-sized meetings this year. This isn’t just a trend – it’s a fundamental shift

We must reorient our entire hotel operation around the core guest journey, which can be understood in five key stages

We share eight strategies that are being used by top-performing hotels. Each one delivers real impact across sales, marketing, and revenue

To help you find that balance between the human touch and AI in hotel revenue management, we’ve broken it down into three steps

It’s no wonder 38% of operators say revenue management is too time-consuming, and 36% admit they’re uncertain about optimal pricing

Competitive hotel rates aren’t just about being cheaper than competition. It’s knowing your value, understanding your guests and pricing with purpose

In a world where every other major consumer sector has figured out how to monetize attention, the hotel sector is still largely selling rooms like 1999

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

When comparing the hotel direct rate to best available OTA offer, we see in 75% of cases at least one OTA displays a lower price than brand website

By embracing data driven decision-making, you can achieve revenue growth that is more than just a number, it is your commitment to guest satisfaction