revenue
How To Run A Successful Revenue Management Meeting
If you follow the steps highlighted, you should be able to organize a successful revenue management meeting that will help increase sales for your hotel
Action Steps for Revenue Managers To Maximize Transient Segments
Smart revenue managers will be helping their hotel’s operation leaders focus on generating even more revenue from the transient segments
Until the Dust Settles, Zero-Based Budgeting is Indispensable
A method of budgeting where all expenses must be justified for each new period starting from a zero base, is required given the fluidity of global economies
How To Set Up Effective Hotel Segmentation In 7 Steps
Hotel segmentation may seem like a lot to process, but it is not something that you have to get right on the very first try
Country Rates: Drive Traffic from Specific Source Markets
Opting for country rates can help get more bookings internationally, where guests are likely to spend higher than domestic travelers and tend to cancel less
Revenue Management Needs to Think Like Digital Marketing and Vice Versa
We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns
Break Down Your Guest Segmentation Like A Pro.
One of the greatest challenges in modern hotel revenue management is breaking down data silos so you can access clean and accurate data for segmentation
Upselling Strategies You Can Use To Generate More Revenue
Now you understand the role upselling plays for hotels, it’s time to get to work. Put together deals your guests will love and watch ancillary revenue grow
Revenue Management Performance: Embrace the NORM Strategy
The focus remains on top-line growth. It is another story that many hotel companies have not realized the strategic nature of revenue management
Hotels Weekly ADR 20% or More Above 2019
Taking a deeper look at how industry ADR is being driven, we found 40% of hotels had a weekly ADR that was 20% or more above 2019 comparables
