revenue

The data alone is of no use until you know how to use it. You may have all the data you need but to maximize revenue, you must know what to do with it

To sweeten the deal operators often offer the bundle at a discount, with two types of discount frames dominating practice

To most hoteliers, the term revenue management brings to mind a set of complex tools and analytics used to optimize room rates. And rightly so, there is a lot that […]

Corporate clients may be looking to treat employees to a holiday event as a way to rebuild that face-to-face connection

To put it simply, a sales cycle in a hotel is not just about turning a lead into a guest, but also repeating the success by acquiring repeat reservations

The shift in technology and market demand offers hotels an opportunity to reimagine their revenue strategies and offer a hyper-personalized guest journey

Offering targeted and personalized offers to your customers (before and during their stay) improves customer experience and increases TRevPAR

Lead time is a formula used to calculate the time between a guest confirming a reservation at your hotel, and their arrival date

Guest-centric revenue management, with buzzwords today like ABS (attribute-based selling) or customer lifetime value pricing, are not new concepts

Above all, the task of a forecast is to map uncertainty. In a world where our actions in the present influence the future, uncertainty is opportunity