revenue

Not being present on all available channels would be a mistake since the hotel would lose market share to its competitive set

Dead, open space in your hotel, can be converted into revenue generators that attract both guests and locals alike

Small and medium-size businesses (SMBs) are leading the recovery in business travel amid the radical shifts in work behavior

Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task

Identifying opportunities to extract more room revenues can come at a cost: customers don’t love it if they feel they were previously getting items for free

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

Guest Stay Optimization (GSO). The entire guest journey isn’t just about their booking or even about their actual stay; there are many touchpoints

Quality data is central to understanding what’s happening in the market. The more comprehensive the data, the more solid any commercial decisions will be

We discuss why pricing is so essential for your hotel and how you can design an effective strategy that generates consistent revenue streams

Revenue managers face the common challenge of obtaining quality research and analysis to determine the competitiveness of a proposed pricing structure