revenue
How To Apply Revenue Strategies To Your Direct Channel
We dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website
3 Ways to Rethink Your Hotel Comp Set and Discover New Business
You may need a different comp set for different market segments and specific need periods as markets continue to grow and change
How Much Are You Losing By Not Controlling Your Hotel Price
How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?
Intelligent Hotel Price Automation: Leveraging AI with a Human Touch
Within the field of revenue management new AI-based solutions can provide live market intelligence, help hoteliers optimize and even price automation
Demand Forecasting in Revenue Management: Key Success Factors
But what are these data sources exactly? What do you need to focus on as you predict demand for your hotel business over the coming year and beyond?
How to Avoid OTA Panic and Rate Parity Games
Your revenue strategy cannot be focused on proving that the OTAs are an evil empire, and that only your rate parity games will topple them
Total Revenue Management: The First Important Steps
The way towards total revenue management is by implementing more efficient processes, tools, and systems to free up time for total revenue management
Bye Bye Resort Fees – How to Fill Your Pending Revenue Hole
There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings
Master the Aspect of the Look-To-Book Ratio for Your Hotel
The look-to-book ratio gives a reality check of your website’s quality and tells you if it is effective enough to make good sales
Increase Revenue and Loyalty By Offering Guests a Value Exchange
Why should guests give up their personal data? What new experiences and services can guests expect in exchange for their data and loyalty
