revenue

Is the US Hotel industry in a race to the bottom? Is it at risk of over commoditization where price becomes the only differentiator?

Revenue managers should regularly compare price positioning with reputation positioning because reputation impacts price elasticity

Once you’ve identified each stage of the guest experience, you can move on to the next stage: defining potential revenue streams across many touchpoints

With the ebb and flow of pricing, rate changes must be frequent, and a hotel must regularly adjust pricing based on demand, forecasts, and competition

Your website must be intuitive enough to attract the user’s attention and integrated with the hotel booking engine to provide a seamless booking experience

Hotels that provide exceptional guest experiences rank better in online reviews, get more referrals, and secure the business of more return customers

SWOT analysis for Hotels comes in handy when deciding whether to proceed with specific changes or investments in your hotel by analyzing the pros and cons

Not all information is consistent across all channels, making sense of consistent data components is needed to understand your hotel’s market segmentation

The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action

Understanding hotel profitability ratios isn’t always straightforward because you may not have all the information you need to understand your ROI or ROE