Restaurants

Restaurant Revenue Management Practices: Altering Customer Perceptions

Revenue management is all about pricing strategies to allocate the right capacity to the right customer, at the right place, at the right time. Airlines and hotels use such practices, […]

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Restaurant Reservation: The Direct Booking War

The travel hospitality industry saw a reckoning beginning in 2015 in the form of book direct campaigns. In fact, they were so successful that, for well-known brands like Hilton, direct […]

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Misconceptions of Consumer Loyalty Are Preventing Relevant Engagement

Oracle today announced the findings of a global study titled “The Loyalty Divide – Operator and Consumer Perspectives, Restaurant 2018” auditing consumer perceptions and hospitality brand realities of loyalty programs […]

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RevPASH for improved restaurant revenue management

A restaurant only makes money when customers are paying their bills, having sat on the seats and eaten from the menu. NB: This is an article by Ian Graham, an […]

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Three steps to manage your online reputation

Results from BrightLocal’s 2016 research revealed that 84% of consumers trust online reviews as much as personal recommendations, and 90% will read up to ten reviews before making a decision […]

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Booking.com Expanding Beyond Hotels Into Flights, Cars and Restaurants

Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned […]

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Your Hotel’s Restaurant can Drive more Direct Bookings and Revenue

I recently spoke to a group of hoteliers at a digital marketing event in London and shared a number of best practices for driving more direct bookings through one’s vanity […]

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F&B revenues, profits on the rise

Hotel food-and-beverage operations have been increasingly profitable in recent years. However, successful hotel F&B operations can be difficult to replicate due to market-to-market differences, site differences and differences in guest […]

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Rethinking restaurants as revenue leaders

Don’t fall flat on your road to revenue success at your hotel restaurant. Here are some obstacles to avoid. The best hotel restaurants do more than turn out great food. […]

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The Role of the Guest in Total Hotel Revenue Management

For the past decade or more, when speaking about the future or a vision, revenue management has been focused on two terms: total hotel revenue management and customer, or guest, […]

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