Restaurants
Use Publicly Available Data to Improve Occupancy Rate Predictions
Given that tourism is a global industry consuming a diversity of goods and services, the prediction of future trends needs to take account of the wider economic context, according to […]
5 Creative Ways To Boost Your Restaurant’s Yelp Reputation
In business, reputation is everything. When it comes to dining, in particular, how the community at large perceives an establishment may matter more than the actual quality of the food […]
Restaurant Revenue Management Practices: Altering Customer Perceptions
Revenue management is all about pricing strategies to allocate the right capacity to the right customer, at the right place, at the right time. Airlines and hotels use such practices, […]
Restaurant Reservation: The Direct Booking War
The travel hospitality industry saw a reckoning beginning in 2015 in the form of book direct campaigns. In fact, they were so successful that, for well-known brands like Hilton, direct […]
Misconceptions of Consumer Loyalty Are Preventing Relevant Engagement
Oracle today announced the findings of a global study titled “The Loyalty Divide – Operator and Consumer Perspectives, Restaurant 2018” auditing consumer perceptions and hospitality brand realities of loyalty programs […]
RevPASH for improved restaurant revenue management
A restaurant only makes money when customers are paying their bills, having sat on the seats and eaten from the menu. NB: This is an article by Ian Graham, an […]
Three steps to manage your online reputation
Results from BrightLocal’s 2016 research revealed that 84% of consumers trust online reviews as much as personal recommendations, and 90% will read up to ten reviews before making a decision […]
Booking.com Expanding Beyond Hotels Into Flights, Cars and Restaurants
Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned […]
Your Hotel’s Restaurant can Drive more Direct Bookings and Revenue
I recently spoke to a group of hoteliers at a digital marketing event in London and shared a number of best practices for driving more direct bookings through one’s vanity […]
F&B revenues, profits on the rise
Hotel food-and-beverage operations have been increasingly profitable in recent years. However, successful hotel F&B operations can be difficult to replicate due to market-to-market differences, site differences and differences in guest […]
