reservations

Your central reservation system (CRS) is one of the most important assets in your hotel’s overall marketing arsenal. (Yes, marketing… because pricing is one of the four “Ps” of marketing) […]

The travel hospitality industry saw a reckoning beginning in 2015 in the form of book direct campaigns. In fact, they were so successful that, for well-known brands like Hilton, direct […]

Despite that there is more information for guests to view online than ever before in the history of the lodging industry, the phones continue to ring in reservations offices and […]

Technology is transforming the way organizations interact with customers—but even the most promising digital tools still work best when paired with skilled humans. High-tech solutions like blockchain and automation will […]

Online direct bookings must increase. That’s a mandate for nearly all hoteliers, and it places a premium on central reservation systems (CRS) – still the overwhelmingly preferred solution for distribution […]

The voice channel delivers from 20 to 50% of bookings for hotel brands. So why has the Contact Center become such an overlooked hospitality distribution channel? In my opinion, our […]

As a hotel reservations consultant and sales trainer, I’m often asked for my perspective on the current trends regarding the number of inquiry reservations call received vs. previous years. Many […]

Despite that there is more information for guests to view online than ever before in the history of the lodging industry, the phones continue to ring in reservations offices and […]

Hotel cancellation terms are one of the major deciding factors for a guest making a booking. With OTAs promoting free cancellation as one of their major selling points consumers have […]

  One of the most important pieces of technology for your hotel is a channel manager. Whether you’ve already invested in a channel management solution or are in the early […]