pricing

Using an Attribute Based Selling Approach in Your Upsell Strategy
There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling
Your Hotel Revise and Prepare Level 5 Checklist
Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content
5 Promotional Offers Your Hotel Should Be Using
We dig into different promotional ideas your hotel, resort, or lodge can use to increase bookings and look about why they are important
Budgeting Season is Here: Oy Vey! But It Doesn’t Have To Be
Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period
Germany, Austria, Switzerland: Resilient Hotel Markets
Following similar markets in other parts of the world, the DACH region has recovered occupancy at a faster pace than most markets in Europe
Can Hotels A/B Test their Rates? OTAs Can…
Why would we need to A/B test in Revenue? What exactly can we try to test? I actually never thought of testing rates when doing Revenue before
U.S. Hotels Yet to Return to Profitability; China Hits 2019 Levels
Though hotels occupancy was up in the month 4% points over July to a still slim 24.8%, average rate over the same period was down 1.6%
Loyalty or Discount Programs? Are Guests Really Loyal?
A loyalty program is just that: a program. By itself, nothing can it do. Does it instead serve and support your customer loyalty strategy?
Using Metrics – Other Than RevPAR – to Inform Better Business Decisions
In the hotel industry, it’s profit — not revenue — that pays the bills. Remember: RevPAR doesn’t cover debt service or payroll
Hotel Recovery Indicators and Need for Scenario Based Strategies
The hotel which adapts and repositions based on short-term demand fluctuations but also prepares for the future, will ultimately prosper