pricing

burgers stacked with different fillings reflecting the new era of revenue management moving beyond room rates

Using an Attribute Based Selling Approach in Your Upsell Strategy

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

Read more

Your Hotel Revise and Prepare Level 5 Checklist

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

Read more

5 Promotional Offers Your Hotel Should Be Using

We dig into different promotional ideas your hotel, resort, or lodge can use to increase bookings and look about why they are important

Read more

Budgeting Season is Here: Oy Vey! But It Doesn’t Have To Be

Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period

Read more

Germany, Austria, Switzerland: Resilient Hotel Markets

Following similar markets in other parts of the world, the DACH region has recovered occupancy at a faster pace than most markets in Europe

Read more

Can Hotels A/B Test their Rates? OTAs Can…

Why would we need to A/B test in Revenue? What exactly can we try to test? I actually never thought of testing rates when doing Revenue before

Read more

U.S. Hotels Yet to Return to Profitability; China Hits 2019 Levels

Though hotels occupancy was up in the month 4% points over July to a still slim 24.8%, average rate over the same period was down 1.6%

Read more

Loyalty or Discount Programs? Are Guests Really Loyal?

A loyalty program is just that: a program. By itself, nothing can it do. Does it instead serve and support your customer loyalty strategy?

Read more

Using Metrics – Other Than RevPAR – to Inform Better Business Decisions

In the hotel industry, it’s profit — not revenue — that pays the bills. Remember: RevPAR doesn’t cover debt service or payroll

Read more

Hotel Recovery Indicators and Need for Scenario Based Strategies

The hotel which adapts and repositions based on short-term demand fluctuations but also prepares for the future, will ultimately prosper

Read more