pricing

With the improvement of the Guangdong epidemic, overall hotel occupancy rate in Mainland China rebounded with extremely strong momentum in mid-to-late June

While summer travel has not yet been “record-breaking” as some predicted, growth for the US hotel industry has been spectacular over the past month

The hotel industry is happy to welcome guests back, but a continued revenue shortfall, expense creep and difficult labor market, are impacting bottom line

How much additional direct revenue could your hotel capture if you lowered the number of parity violations and proportionally raise conversion rates?

It is critical for hotels to work towards striking the right balance between reservations from their distribution platforms and online hotel bookings

While most companies consider price sensitivity when making pricing decisions, the scores often don’t incorporate all factors and thus aren’t as accurate

The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

By using data to understand the real cost and impact of decisions, hotels are able to build a revenue strategy that optimizes net RevPAR and GOPPAR

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

Now that we are experiencing guests returning to our hotels, what is changing within the revenue optimization field?