pricing

As travel becomes more expensive, hoteliers should put strategies into place for attracting price-sensitive guests. But this doesn’t mean slashing prices

Recognizing what ADR can and cannot tell you is essential for leveraging this metric effectively and supplementing it with other performance indicators

Many hoteliers misunderstand revenue management. They think it’s all about lower prices when it’s actually about online visibility and brand reputation

Broad segmentation often falls short in today’s competitive landscape. To cater to guest needs, we need to delve into the realm of micro-market segmentation

By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes

By focusing on area supply and area demand, hotel dynamic pricing allows room rates to fluctuate constantly to capture more business

Seasonality significantly impacts hotel revenue, presenting both challenges and opportunities for hoteliers

Even if you understand the basics of revenue management, you may still have some questions about how to create an effective strategy

. Our mission is to provide hoteliers with the most innovative and effective revenue optimization solutions to achieve effortless profitability

When talking about revenue management, it is important to tell the right story to the right person in a way that is relevant to them