pricing

In addition to aligning offers with guest behavior and preferences, some rate plans are designed to reward desired traveler behavior

Dynamic pricing requires a sophisticated understanding of market trends and demand forecasting. Hotels with less advanced pricing strategies may struggle

Coupons have proven, time and again, that they are a highly effective sales tool. Here are some ways to use them to your advantage

Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods

Offering a one-size-fits all mobile only discount isn’t the only option. These four types of promotional schemes dovetail nicely

We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis

Managing room categories is one of the most challenging aspects of hotel revenue management. It’s especially important for small independent properties

By understanding and implementing demand based prices, you can create a business model that meets market needs and enhances guest satisfaction

Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms