pricing

This is where the psychological tactics of scarcity and urgency come into play. Rooted in human behaviour, these tactics are not just marketing gimmicks

Another major shift aims to unlock the full revenue generating potential: replacing traditional room-only metrics with TRevPar or RevPAM

Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer

Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

While yield management increases revenue, it has more benefits that can improve operations and help businesses run more smoothly. For example:

From optimizing revenue to enhancing guest experiences, a well-structured inventory management strategy is essential

Integrating revenue management strategies with hotel operations creates a significant opportunity to improve hotel profitability

We examine risks of having a myopic focus on RevPAR and explore how a balanced approach can lead to long-term success and customer satisfaction

Resort revenue management has become an indispensable tool for businesses, fostering strategies that maximize yield and build strong customer relationships

Automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of hotels