pricing

With the integration of big data and advanced analytics, hotels can refine their dynamic pricing strategies to achieve even greater KPI improvements

The shift to guest-centric revenue management presents challenges for revenue managers who have long operated within traditional methodology frameworks

By offering creative and tailored experiences like staycations, quiet destination packages, group travel deals, and holiday events, your hotel can thrive

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

The key to being successful in revenue management is following data trends closely to set the right price for the right guest, AI is perfectly suited to support this hotel function

Hoteliers often upgrade their highest-paying guests or loyalty members . While this tactic can help maximize room occupancy, it’s not the most revenue maximizing option

By delving into the intricacies of value perception, contrast effects and psychological barriers, hotel marketers can create experiences that resonate

While transitioning from legacy systems can be challenging, adopting attribute-based selling offers a promising avenue for hotels to increase profit

By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences

Discover why guest segmentation is crucial in today’s competitive market, learn how to effectively categorize your hotel guests and gather the right data