pricing

Revenue is Created Locally, Why the Obsession with Centralization?

The principle that “all revenue is created locally” is a compelling rationale for leaning towards decentralization for hotel revenue-generating functions

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coloured strands coming together to make the shape of a head reflecting the merging of ai chatgpt and machine learning with the human element

How to Make the Most of AI and ChatGPT at Your Hotel

While AI and natural language models like ChatGPT are still in their early stages, it’s already worth exploring the benefits they offer

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4 glass jars filling up with coins reflecting how hotels should consider developing sustainability plans to help drive future revenue and profits

Sustainability in Hotels: Where Are We and Where to Next?

How do you balance the expectations of guests – and what they’re willing to pay – with effective sustainability practices that work towards real change?

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family sitting on a hotel bed illustrating the value of hotel package offerings to drive bookings, occupancy and revenue

Common Hotel Package Examples and Some Unique Ideas

Far more than just a room booking, a hotel package aims to provide a holistic experience, often at a discounted rate compared to each element separately

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2024 Olympics: A Golden Opportunity for French Hoteliers

The right approach for your property will depend heavily on factors like proximity to an Olympics venue, guest needs and revenue generating services on site

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Why an RMS Is Not Enough: Hotels Need a Profit-Oriented Approach

Where consumer expectations and industry landscapes continually evolve, sticking to a single-dimension strategy like an RMS for room revenue is insufficient

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Elevating Hotel Profits: A Deep Dive into Dynamic Pricing

Dynamic pricing is like a chameleon for prices, changing to match what’s happening in the world around it. It’s about finding the right price at right time

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man looking at a hotel website on a computer reflecting importance for hotels to captivate guests to generate more direct bookings leading to increased revenue

10 Strategies to Captivate Guests and Generate More Direct Bookings

Customization, engagement, and innovation are your greatest allies. Embrace them, and watch your bookings soar to new heights

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A Concise Guide to Hotel Inventory Management

Poor inventory management can result in higher operational costs, inefficient use of resources and lost revenue opportunities

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Make Guests the Architect of Their Experience to Drive Revenue

Why are hotels still assigning rooms to guests rather than letting them choose the room they want? Booking a hotel room shouldn’t feel like a gamble

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