pricing

The Merchant Model Effect on ADR, RevPAR & Profitability

Is stating that the industry standard of ADR and RevPAR “is an imperfect science” a provocative statement? Two ocean front hotels (Exhibit “A”) sit side by side; each has the […]

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Weakening March Reservation Pace Creates New Challenges for Hoteliers

As North American hoteliers head into the spring season, new commitments that have been added over the last month (pace) are down -1.6 percent, and committed occupancy* for the first […]

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Curated Rates: Using Relevant Content to Boost Bookings

What are curated rates? To understand curated rates, we first need to understand what curating means. To curate something means to organize and display content in a meaningful way for […]

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New York hotel market chases recovery

New York City has been working through an enormous hotel construction pipeline for the past several years — the largest in the nation — and one that is expected to […]

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Hotel Sales: “Why Do Our Rates Change? We Discount When It’s Slower!”

Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during […]

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How Customers Perceive a Price Is as Important as the Price Itself

Price wars have broken out in consumer industries around the world. Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins […]

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Amid Global Uncertainty, Hotels Must Prepare Strategy for Possible Downturn

The Asia Pacific market ended 2016 with a mixed bag of results, marginally increasing occupancy 1.6% to 69%, but also posting a 0.9% fall in average daily rate to finish […]

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Expedia CEO says commissions may come down

Expedia Group CEO Dara Khosrowshahi expects commissions to come down as the OTA looks to pass on lower fixed costs achieved through growth not only to shareholders but hotel partners. […]

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4 Ways to Increase Your Direct Bookings

Nary a hospitality conference is found without the token debate about OTAs and their impact on hotels’ direct bookings. This trending topic has become so prevalent and so fierce, in […]

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Expedia is wrong: a better direct price does make money for the hotel

Expedia has stated on many occasions that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. We do not share their […]

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