pricing

Why Rate Disparity Matters, and What to Do About It

Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on […]

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Pricing does not equal Revenue Management for Hotels

When dynamic pricing was first introduced to revenue management the idea of managing transient pricing for hotels on a day to day basis was considered quite new – even radical. […]

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It’s time to question your revenue strategy

New hotels are breaking ground, renovating or reflagging in nearly every single market. Industry consolidation continues to fuel online behemoths like Booking.com and Expedia with no signs of stopping. A […]

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Steady Rates and Inconsistent Bookings Ongoing Trend for US Hotels

Heading into the summer months, North American hoteliers are continuing to experience stable average daily rates (ADR) alongside decreases in bookings during the second quarter of 2017. According to new […]

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How hotels can counter high OTA cancellation rates

To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple […]

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Is Your Pre-Opening Revenue Strategy in Place

The swift pace in which hotels are being constructed and opened has led many industry experts to question how prepared hotels are for optimizing their revenue potential. This becomes especially […]

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Benefits of Understanding and Being Price Competitive

It may sound like common sense that when searching for the perfect hotel, price matters, but the rate displayed by a hotel advertiser can have a larger impact than simply […]

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Hotel 101: Understanding ADR

Part two of our three part series about the critical metrics we use in the hospitality industry explores ADR. We are going back to the basics to define terms used […]

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Paying the Intermediaries: An Analysis of Hotel Commissions

The increasing incidence of intermediaries selling hotel rooms and other services is a major topic of discussion among U.S. hotel owners and operators. From online travel agents to convention housing companies, […]

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Data and AI Are Simplifying Hotel Revenue Management

Pricing with Confidence. It’s Perfect! Or is it?

Picture this: You’re a revenue manager. You follow all the rules. And you’re very diligent at it too.  When setting the asked for room price for any specific day,  you […]

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