pricing

Pricing-only Revenue Management: Are you leaving money on the table?

The hospitality industry has been following revenue management practices for decades now. Today, dynamic transient pricing is considered the industry standard for pricing guest rooms. Now, as rate transparency and […]

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PolyU Study Finds Room Attribute Preferences Key to Hotel Profit Maximisation

Hotel managers need to understand the value that customers place on particular room features and charge for them accordingly, argue Dr Lorenzo Masiero of the School of Hotel and Tourism […]

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Hospitality Yield Management: Important for Efficient RM Strategy

What do airlines, tour operator and hotels have in common? All of them sell fixed time-limited resources. Moreover, when it comes to maximizing revenue from a fixed resource, say, hotel […]

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How Hotel Website Design Affects ADR

Your hotel website is the first place virtually all of your future guests will engage with your property and set expectations. But more importantly, as hotels struggle to increase rates […]

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Global perspective on revenue management yields highest profit

Global is a big word and now that we have your attention I want to define global in a hotel setting. Global refers to all sources of revenue and their […]

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Hotel occupancy reaches new heights but rate not keeping pace

The U.S. hotel industry’s ongoing run of monthly RevPAR increases and its recent record occupancy levels are obscuring a more unsettling trend, one that many hotel groups will be unable […]

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Airlines need to get creative and segment better

At one airline, the new promotional fare with a three-day purchase window isn’t selling. Another is finding that a large tourist boom in Costa Rica isn’t translating into sales of […]

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A defining moment for dynamic pricing and offers

  With the trend towards digital retailing in the airline industry, and the desire for airlines to become the sole source of the offer, there has also been a lot […]

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STR July Hotel Performance Summary: Europe, MEA and AsiaPac

EUROPE Europe’s hotel industry reported positive results in the three key performance metrics during July 2017, according to data from STR. Euro constant currency, July 2017 vs. July 2016 Europe […]

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Booking.com experiments with star ratings to test price sensitivity

An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During the […]

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