otas
AsiaRooms.com bows out of the online travel market
SUCCUMBING to the competitive market of online hotel bookings, Singapore-based AsiaRooms.com has folded after seven years of losses, said a local report. According to Singapore daily Today, AsiaRooms.com’s staff were notified […]
OTA: Friend or foe?
If you ever attend a party with hoteliers, or if you know someone working in the hospitality marketing sphere, one sure way to spark a heated conversation is to ask […]
Amid acquisitions, can smaller OTAs in Europe survive?
An array of prominent purchases has helped Expedia and Priceline cement their spots as the world’s largest online travel agencies (OTAs) as the opportunity for others narrows. NB: This is […]
Booking.com and TripAdvisor reviews appear on Apple Maps
Yelp has lost its exclusivity on providing reviews for hotel properties on Apple Maps. Entering the fray now will also be reviews from Booking.com and TripAdvisor. No official announcement has been made […]
European OTA “power player” formed by merger of Tripsta and airtickets.com
Athens-based online travel agents Tripsta and airtickets.com have merged claiming their joint size puts them among the top five European OTAs. The firms, which will continue trading as separate brands, […]
Key Areas in Revenue Management discussed
Four areas for revenue professionals to focus on for the year ahead, according to the HSMAI APAC Revenue Advisory Board Distribution The distribution landscape is always evolving and 2015 has […]
The Truth About Hotel Meta Search
Hotel marketing types love trends. Every day there is the same old story about a new thing that changes everything. It’s always a thing that, if the hotels would only start doing […]
APAC rising: why the balance of power in online travel is shifting east
Stunning landscapes and cultural spectacles coupled with rising incomes and a growing propensity to travel has seen Asia-Pacific fire the imagination of the online travel industry. Today APAC represents 25% […]
Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand
Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel […]
The fight against the OTAs starts at check In
In any industry, a lack of competition can come with a decline in innovation and an increase in price. Without a larger field of competitors, there is nothing to incentivize […]
