otas

Stunning landscapes and cultural spectacles coupled with rising incomes and a growing propensity to travel has seen Asia-Pacific fire the imagination of the online travel industry. Today APAC represents 25% […]

Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel […]

In any industry, a lack of competition can come with a decline in innovation and an increase in price. Without a larger field of competitors, there is nothing to incentivize […]

Online Travel Agencies, better known as OTA, have been around for almost 20 years, so we really shouldn’t treat them as a novelty by now. Expedia was launched back in 1996 while Priceline […]

When Expedia bought out Orbitz within a few weeks of gobbling up Travelocity, it was great news for a lot of stakeholders. But it’s probably not so great for the hotel […]

The DOJ imposed conditions on Google after it acquired airfare software maker ITA Software, but that agreement expires next year After acquiring a competitor weeks ago and just announcing plans […]

Expedia said Thursday that it will buy online booking rival Orbitz Worldwide for roughly $1.6 billion, cementing its place as the No. 1 digital travel provider while potentially disrupting the […]

More than 50% of online travel searches are abandoned when the shopper reaches the price screen, a new study has revealed. In response to the finding that 81% of online […]

Online travel agent booking.com has offered to scrap a practice which prevents hotels from giving discounts to its rivals, in a bid to end investigations by competition authorities in France, Sweden […]

Hotel distribution costs are on the rise, as the march towards travel industry consolidation continues. Indeed, four brands – Expedia, Priceline, Orbitz Worldwide and Travelocity – dominate 95% of the OTA […]