otas

Buying Your Way to the Top of Online Travel Agencies

Ranking on the first page of Google’s results has become an increasingly difficult task over the last few years. With competitor sites, third party vendors, and algorithms to worry about […]

Read more

IHG Rewards shifting growth to direct from OTAs

InterContinental Hotel Group‘s half-yearly results have a couple of asides around its tech and digital performance among the details around signings and pipelines, currency fluctuations and medium-term per annum capex […]

Read more

How OTAs are dimming results on hotel searches

At first, to Christine Compo-Martin, the Expedia.com search results looked like a mistake. As she queried the site for a hotel room in Philadelphia, she found properties without photos. “Honestly, […]

Read more

Expedia sees no hit from hotel chain direct booking campaigns

Expedia Inc reported its second quarter earnings today, and it had a rosy picture on many metrics. But one metric stood out to investors for its sluggish pace, namely, the […]

Read more

No signs of increased competition between OTAs

NB: This is a press release from HOTREC HOTREC, the European trade association of hotels, restaurants and cafes, unveils the results of its second hotel distribution study, based on responses […]

Read more

5 Myths About Online Travel Agencies

With a dizzying array of discounted vacation packages floating across the web, securing a bargain seems like a simple task. But with online travel agencies like Expedia reportedly tweaking search […]

Read more

Fighting Rate Disparity: Keep Your Room Rates in Check

Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on […]

Read more

What OTA Commissions Are Costing You

Reducing your OTA commissions; is it worth it? As Dennis Schaal recently reported in “The Definitive Oral History of Online Travel”, it’s been more than 25 years since the birth […]

Read more

The One Question That Terrifies Hotel Marketers

NB: This is an article from Tambourine You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel […]

Read more

Hotels Increasingly dependent on OTAs

HOTREC, the European trade association of hotels, restaurants and cafes, unveils the results of its second hotel distribution study, based on responses from over 2000 hoteliers. The results show an […]

Read more