otas
More hotels offer discounts for booking directly
Hotel companies are aggressively battling for online booking by offering their most loyal customers discounted rates for reserving directly with them. On July 20, Choice Hotels International will introduce a members-only discounted […]
Hotels should fight against OTAs mirror marketing
So, I bet if I ask you what your main concerns are as hoteliers when battling OTAs, there would be two responses… The level of commission The stranglehold of rate […]
What Can Travel Sites Learn from Booking.com’s Marketing Strategy?
When it comes to the online travel industry, one company stands above all others and receives more traffic than any of its competitors in the OTA travel space. This […]
11 Digital Marketing Tips to Differentiate from OTAs
In recent years, a number of hotel chains have suspended their contracts with OTAs (Online Travel Agencies) in order to be able to offer lower-cost products on their own websites. […]
How Hotels Make Their OTA Addiction Worse
The cycle of OTA dependence is all too real and aggravating. But, it’s time to face the facts. It’s your fault, not the OTA’s, if an OTA-driven guest doesn’t come […]
Google convenes meeting of travel brands to ease tensions
Google has created what it is calling a “Travel Industry Council” in a bid to improve relations with brands around the sector. The group is known to have met over the […]
Airbnb And Priceline Fight To Be First Stop In Travel
At first glance, hotel-booking giant Priceline Group and alternative accommodations hub Airbnb may not seem like obvious competitors. But as with all great rivalries, each company needs what the other […]
Data Mining Emerges as a Key Differentiator in B2B
Tourico’s burgeoning data mining initiative is helping Chinese intermediaries in improving upon their product offering by evaluating travel booking behavior, a detailed look at how business intelligence is paving way […]
Independent Hotels Compete for Bookings Against OTAs
Competition between Online Travel Agencies (OTAs) and hotels and resorts continues to heat up. Not only are direct bookings more profitable for hotels as they can avoid paying steep commissions, […]
Distribution Cost Conundrum: Misalignment of Interests
Recently, Mr. Richard Warnick, Managing Director and Co-Chairman of CHMWarnick (“CHMW”) wrote an excellent piece in HNN: “Optimizing for Dual Success of Operators, Asset Managers.” In this article Mr. Warnick […]
