otas

OTA’s play a vital role in helping airlines operate more profitably, the boss of European travel retail giant eDreams Odigeo told a UK trade audience this week. Speaking at a […]

Hyatt and Booking.com quietly signed a new and restructured distribution agreement in early June about a year short of the prior agreement’s expiration as the U.S.-based hotel chain seeks leverage […]

When guests book through an independent travel website or mobile app instead of directly with the hotel, they are more likely to experience a problem and be less satisfied with […]

It’s always good practice to look at how the big online travel agents (OTAs) behave operationally in order to identify what best practices can be taken away for your own […]

In the last couple of years, hotel chains have gradually tried to wrestle back control over distribution from online travel agents. Some have been more successful than others, thanks in part […]

With all the hoopla over hotel-direct bookings and online travel agency retaliation and maneuvering, the balance of power in U.S. market share among top players has been surprisingly even-keeled over […]

What is their objective? Improving the user experience and, therefore, increasing conversion by eliminating any possible loss (clients who don’t convert), which happens when they go to the OTA or […]

The recent decision of Emirates to make their offerings available for booking on their ‘store’ on Alitrip via an NDC API indicates the readiness of intermediaries in China to embrace […]

As peak summer travel season gets underway, booking sites are fueling an ad boom that shows no sign of slowing. They are battling each other and traditional hotel brands like […]

Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned […]