otas
The great loyalty rate debate – battle of the century
2016 was the year of ‘the loyalty wars’, the battle of the century between online travel agencies and hotel brands. Hilton, Marriott, Accor Hotels and Choice Hotels International heavily promoted […]
Chinese App giant C-Trip is about to arrive in Europe
Attending the Phocuswright conference in Los Angeles during November 2016 provided a fascinating insight on the strategic intentions of the Chinese travel giant C-Trip. The Chinese travel market is […]
10 Things You Must Do to Grow Your Hotel’s Direct Bookings
There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry. A term we hear a […]
Where the OTAs are Going Next: The Evolution of Voice Search for Hotels
At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the current era of automation is coming […]
Emerging Technology in Travel, Hotels, Airlines and OTAs
In an ever-shifting technology landscape, we’ve identified three major trends that will have the greatest impact on travel,airlines, hotels and OTAs in 2017 Megatrend #1: Connected Intelligence The world is […]
Competition Among OTA, Search Players Leaves Hotels with Options
Google has appeared more aggressive in the travel space lately, inserting itself into the competition between hotels and online travel agencies for primacy among consumers searching for a room. The […]
The Balance of Power for Selling Hotel Rooms
Traditionally, Marriott is a business driven by franchise and management company contracts. It is known for its branding, service and operational expertise. Starwood in recent years is placing additional emphasis […]
Is there a thawing in the hotel and OTAs relationship?
There’s been a subtle change in tone from some quarters when you ask hotels about the power of online travel agencies or how those OTAs feel about hotels driving business […]
Inside the London usability lab of Expedia
Walking through what could have been mistaken for a door into a boiler room in Expedia’s modern London offices in Angel, you wouldn’t think you were entering a hub where […]
Exploring the rise of Mega Online Travel Retailers
NB: This is an article from Amadeus Online travel shoppers are often oblivious to which site they use to make a purchase, whether it is a metasearch or an OTA […]
