otas

Secret Prices, Genius rates: OTA loyalty offerings gain traction

Josh Belkin, Hotels.com’s vice president and general manager for North America, says offering exclusive pricing to loyalty program members is a win for all parties involved. Customers get better prices. […]

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The war is over, and the OTAs have won

It’s been more than a year since several major hotel brand companies introduced campaigns to prod consumers to join its loyalty programs in exchange for discounted room rates when they […]

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Hyatt Reaches Deal With Expedia (in principle)

On July 31, the deadline for Hyatt and Expedia to reach a new distribution agreement, Hyatt confirmed that it has reached an agreement “in principle” on contract terms. At least […]

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Hotels Versus OTAs: Who Is Winning Over Millennial Travelers?

The American Hotel & Lodging Association recently unveiled a new campaign designed to spread awareness about the “dangers” of booking a hotel through a third party. The campaign is a […]

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Are big OTAs abusing their power?

What comes between a hotel or bed and breakfast (B&B) and its client? Not so long ago it could be a travel agent, who added value with their knowledge and […]

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Why The Right Hotel Images Are SO Important with OTA search

Imagine creating a product so well-known, so pervasive in the market, and so closely identified with a particular solution, that your product name becomes synonymous with the product itself. ‘Kleenex’ […]

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OTAs and Hotels: Friend or Foe?

The relationship between online travel agencies (OTA) and hotels exists along a spectrum ranging from that of cooperation to one of acrimony. The tenor of interactions has historically shifted over […]

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How Hotels Can Embrace OTAs and Profit at the Same Time

A recent Hotel Management column captured well the full story in the ongoing debate between hotels and online travel agencies. The story, however, is ready for a new chapter. Everyone knows […]

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Expedia continues it’s mission to automate MICE

As Expedia continues on its mission to automate the so-called hidden segment of ‘meetings, incentives, conferences and events’, Marriott signs a deal with a competitor. Think mice, and one may […]

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Exploring the rise of OTA search bias

Online travel agencies (OTAs) intentionally modify and reorder search results based on commission fees, creating bias on their websites and ultimately costing consumers choice and value, according to a report […]

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