otas

Booking Genius rates published on metasearch engines. What next?

With barely any opposition from hotels, Booking.com is taking big steps to continue growing and capturing sales for your hotel which are currently coming in through other channels, including your […]

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Has your hotel overcome these distribution challenges?

While progress is always seen as a positive, every changing trend in the hospitality industry makes business slightly more complicated for your hotel, with regards to distribution in particular. As […]

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What Booking.com’s marketing budget shift means for hotels

The Priceline Group recently announced that they intend to shift marketing strategy away from performance-based advertising for one of their key brands, Booking.com, with an intended 55% increase in TV […]

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How to eradicate price disparities

Price disparities are one of the main problems for hotels in terms of Internet distribution and they have a much deeper impact than one would initially think. They are artificial […]

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Best Practices for Hotel Response to TripAdvisor Guest Safety Badge

No matter the location, the chain scale, or the attentiveness of management, bad things may happen at your hotel property. How do hotel owners and managers respond when injury, violence […]

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Yeah, new Booking.com income strategy…

Last week, the small world of French hospitality was the scene of a truly extraordinary earthquake: Booking.com decided to charge its commission on the crumbs that represent no-shows and cancellations, […]

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Expedia Axes Its Price-Matching Guarantee in a Sharp Break From the Past

For years, Expedia.com, the flagship brand of online booking conglomerate Expedia Inc., joined the industry wide practice of claiming that consumers would always get the best prices for travel on […]

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10 tips to optimize your OTA distribution

As a hotelier, you’re tasked with driving more revenue and attracting as many potential customers as possible, at the lowest possible cost. NB: This is an article by Sabre To […]

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Convert OTA Guests to In-House Bookings: 5 Ways to Succeed

We recently met with a hotel whose occupancy was comprised nearly 50% by OTA bookings. One out of every two guests was costing them at least 20% commission. Aside from […]

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Global OTA Customer: The Value of the International Booker for U.S. Hotels

Global customer reach is invaluable for hotels. The many advantages that come with an international booker include a higher average daily rate, and longer length of stay. And while this […]

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