otas
Demise of Billboard Effect Considerably Exaggerated
Consumer engagement trends continue to evolve, in turn changing how travelers interact with online resources during the path to purchase. For hoteliers, this has made it difficult to determine which […]
How hotels can counter high OTA cancellation rates
To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple […]
Optimizing your online channels: 9 proven ways to make OTAs work
Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I would know; I worked at one for many years. NB: This is an article […]
Hotels vs. the (OTA) World
Seven years ago, airlines – one in particular – were coming to blows with the OTA. American pulled out of Orbitz and Expedia rallied behind its competitor and booted the […]
Paying the Intermediaries: An Analysis of Hotel Commissions
The increasing incidence of intermediaries selling hotel rooms and other services is a major topic of discussion among U.S. hotel owners and operators. From online travel agents to convention housing companies, […]
Priceline secret sauce: humility, synergy and people
CEO Glenn Fogel was in the keynote hot seat at EyeforTravel Europe last week talking about staying ahead of the curve. Pamela Whitby sums up his key points Sitting “humbly” […]
New hotel booking platform wants to return power to hotels
A disruptive new online travel portal named traveliko announced its imminent launch today during a press conference at Radisson Blu Plaza Bangkok. The specially developed web portal was designed from […]
Hotels Plan Lobbying Push Over Priceline Expedia ‘Monopoly’
The U.S. hotel industry plans to step up a lobbying and public relations attack on Expedia Inc. and Priceline Group Inc., hoping to convince consumers and members of the Trump […]
Does loyalty exist? It is time to rethink loyalty!
Last year Expedia made a suite of drastic announcements: it partnered with Marriott Hotels to offer travel packages, entered the hotel revenue space and struck a loyalty program deal with […]
How to Overcome High Cancellation Rates on OTAs
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]
