otas
Expedia continues it’s mission to automate MICE
As Expedia continues on its mission to automate the so-called hidden segment of ‘meetings, incentives, conferences and events’, Marriott signs a deal with a competitor. Think mice, and one may […]
Exploring the rise of OTA search bias
Online travel agencies (OTAs) intentionally modify and reorder search results based on commission fees, creating bias on their websites and ultimately costing consumers choice and value, according to a report […]
OTA’s play role in helping airlines boost profits
OTA’s play a vital role in helping airlines operate more profitably, the boss of European travel retail giant eDreams Odigeo told a UK trade audience this week. Speaking at a […]
Hyatt Signs Deal With Booking.com as Hedge Against Expedia Impasse
Hyatt and Booking.com quietly signed a new and restructured distribution agreement in early June about a year short of the prior agreement’s expiration as the U.S.-based hotel chain seeks leverage […]
Indirect Booking Linked To Lower Guest Satisfaction
When guests book through an independent travel website or mobile app instead of directly with the hotel, they are more likely to experience a problem and be less satisfied with […]
Learning from OTA Giants: how Booking and Expedia build online traffic
It’s always good practice to look at how the big online travel agents (OTAs) behave operationally in order to identify what best practices can be taken away for your own […]
The Hotel Chain That Doesn’t Need Booking.com or Expedia
In the last couple of years, hotel chains have gradually tried to wrestle back control over distribution from online travel agents. Some have been more successful than others, thanks in part […]
Hotel and OTA Direct Booking Winners and Losers in 5 Charts
With all the hoopla over hotel-direct bookings and online travel agency retaliation and maneuvering, the balance of power in U.S. market share among top players has been surprisingly even-keeled over […]
trivago, Google and TripAdvisor: booking similarities and differences?
What is their objective? Improving the user experience and, therefore, increasing conversion by eliminating any possible loss (clients who don’t convert), which happens when they go to the OTA or […]
Chinese OTAs open to new ways of distribution connectivity and integration
The recent decision of Emirates to make their offerings available for booking on their ‘store’ on Alitrip via an NDC API indicates the readiness of intermediaries in China to embrace […]
