otas
Millienials Are Choosing OTAs – How Can Reviews Change Their Mind?
It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality […]
Booking.com experiments with star ratings to test price sensitivity
An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During the […]
Secret Prices, Genius rates: OTA loyalty offerings gain traction
Josh Belkin, Hotels.com’s vice president and general manager for North America, says offering exclusive pricing to loyalty program members is a win for all parties involved. Customers get better prices. […]
The war is over, and the OTAs have won
It’s been more than a year since several major hotel brand companies introduced campaigns to prod consumers to join its loyalty programs in exchange for discounted room rates when they […]
Hyatt Reaches Deal With Expedia (in principle)
On July 31, the deadline for Hyatt and Expedia to reach a new distribution agreement, Hyatt confirmed that it has reached an agreement “in principle” on contract terms. At least […]
Hotels Versus OTAs: Who Is Winning Over Millennial Travelers?
The American Hotel & Lodging Association recently unveiled a new campaign designed to spread awareness about the “dangers” of booking a hotel through a third party. The campaign is a […]
Are big OTAs abusing their power?
What comes between a hotel or bed and breakfast (B&B) and its client? Not so long ago it could be a travel agent, who added value with their knowledge and […]
Why The Right Hotel Images Are SO Important with OTA search
Imagine creating a product so well-known, so pervasive in the market, and so closely identified with a particular solution, that your product name becomes synonymous with the product itself. ‘Kleenex’ […]
OTAs and Hotels: Friend or Foe?
The relationship between online travel agencies (OTA) and hotels exists along a spectrum ranging from that of cooperation to one of acrimony. The tenor of interactions has historically shifted over […]
How Hotels Can Embrace OTAs and Profit at the Same Time
A recent Hotel Management column captured well the full story in the ongoing debate between hotels and online travel agencies. The story, however, is ready for a new chapter. Everyone knows […]
