otas

Global customer reach is invaluable for hotels. The many advantages that come with an international booker include a higher average daily rate, and longer length of stay. And while this […]

With around 300 million registered users, Ctrip has accumulated a high volume of big data and consumer insights that can be used for consulting and directing services for marketing global […]

Airbnb knows how to make waves in the accommodations booking industry. Over the last few years, the San Francisco-based company has taken major market space away from more conventional hotel […]

Has the hotel sector reached “peak OTA”? There was speculation at this year’s Hotel Distribution Event, hosted by Hotel Analyst in London, that this may be the case. In the […]

Looks like we might have been going about this all wrong. The thought that a guest’s primary travel concern is saving money is an assumption that needs to be reexamined. […]

You probably have mixed feelings about Online Travel Agencies (OTAs) like Expedia and Booking.com. On the one hand, they bring in a significant number of bookings and offer beneficial exposure. […]

The distribution and cost-per-guest-acquisition landscape remains complicated and ever-changing, hotel owners and operators said during a panel discussion which touched on direct-booking campaigns versus outside booking channels. Navigating the hotel […]

While OTAs and hotels seem at odds with each other, they both have one important thing in common: their dedication to the customer— or more specifically the guest. In regards […]

The debate over OTA v/s direct booking is often a common one with many hoteliers. NB: This is an article by Kashmira Lad, Senior Content Marketer with Hotelogix The increasing market […]

According to Phocuswright, 72% of travel shoppers in the US use Online Travel Agencies (OTAs) to shop for hotels. That’s a lot of people! But, the good news is, not […]