otas

In a perfect world, hotels would openly compete against each other on an open market, and companies such as TripAdvisor and online travel agencies would supplement bookings when times are […]

I am frequently in contact with hotel owners and I hear too often phrases like: “AirBnB is stealing all our customers! “ “It is unfair competition! “ “They do not […]

The challenge with revenue-managing a hotel often is sticking to a sensible strategy when the competing hotel up the street does just the opposite. That might be the case when […]

At the upcoming Annual Hotel Conference, taking place Oct. 11 and 12 in Manchester, UK, Michael McCartan will be leading a talk on the relationship between hotels and online travel […]

While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy and survival. Don’t get us wrong, […]

You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are […]

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality […]

An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During the […]

Josh Belkin, Hotels.com’s vice president and general manager for North America, says offering exclusive pricing to loyalty program members is a win for all parties involved. Customers get better prices. […]

It’s been more than a year since several major hotel brand companies introduced campaigns to prod consumers to join its loyalty programs in exchange for discounted room rates when they […]