otas
Make the Most of Your Hotel’s OTA Profile
You probably have mixed feelings about Online Travel Agencies (OTAs) like Expedia and Booking.com. On the one hand, they bring in a significant number of bookings and offer beneficial exposure. […]
Distribution all over map, but change might come soon
The distribution and cost-per-guest-acquisition landscape remains complicated and ever-changing, hotel owners and operators said during a panel discussion which touched on direct-booking campaigns versus outside booking channels. Navigating the hotel […]
OTAs vs Hotels: The Age-Old Battle Over Online Booking
While OTAs and hotels seem at odds with each other, they both have one important thing in common: their dedication to the customer— or more specifically the guest. In regards […]
OTAs vs Direct Bookings – Finding the right balance
The debate over OTA v/s direct booking is often a common one with many hoteliers. NB: This is an article by Kashmira Lad, Senior Content Marketer with Hotelogix The increasing market […]
How to Turn OTA Shoppers into Direct Bookers on Your Website
According to Phocuswright, 72% of travel shoppers in the US use Online Travel Agencies (OTAs) to shop for hotels. That’s a lot of people! But, the good news is, not […]
What’s Happening with Rate Parity in the Hotel Industry?
Recent developments in legislation throughout the world have made rate parity an important topic in the hospitality industry. But despite its frequent appearance in the news, rate parity remains a […]
5 Ways To Protect Your Hotel Brand Online And Increase Profit
A very useful exercise which all hoteliers should be doing on a regular basis is searching for their hotel brand name online and monitoring those results. With so many travel […]
It’s time to bring hoteliers and OTAs to the table
It’s time to bring hoteliers and OTAs to the table. Long has the war raged over rates, commissions and availability. And in the middle of it all, the guest has […]
Consumer acquisition costs in hospitality too high and growing
Customer acquisition costs in hospitality can vary depending on the property, but when guests book through third parties, hotel revenue takes a serious hit. Cindy Estis Green, CEO & co-founder […]
Hotels should learn from OTAs to drive bookings
In a perfect world, hotels would openly compete against each other on an open market, and companies such as TripAdvisor and online travel agencies would supplement bookings when times are […]
