otas
Hotels step up their online game to encourage direct bookings
Getting guests to book directly on a hotel’s website rather than through an online travel agent (OTA) is a key challenge that hoteliers are gearing up to tackle in 2018. […]
Are hoteliers being fooled by OTAs for a second time?
“Fool me once, shame on you. Fool me twice, shame on me.” Hang it on a sign in the revenue department’s office. Put it on T-shirts. Heck, get it tattooed. […]
Why you shouldn’t participate in Booking.com “Risk Free Reservations”
Booking.com is launching its new programme: “Risk Free Reservations”, at least for some hotels here in Spain. They are doing so in the same way as with other programmes the […]
OTAs have learnt from hotels and now applying these lessons
At industry events experts often talk about what hotels learned from working with OTAs and how vacation rental owners and managers can leverage this hindsight to gain an advantage and […]
5 must-read tips to improve OTA profiles for hotels
Online travel agencies (OTAs) offer a great platform for independent, small and mid-sized hotels as well as larger hotel properties to reach a wider market. OTAs, as they are popularly […]
The consumer journey strikes back
In Episode 1 of this series, we saw how the consumer journey in the luxury travel industry mirrors the hero’s journey of Luke Skywalker in the original Star Wars trilogy. So […]
Can Expedia transition to the travel industry’s tech partner?
A transition appears to be underway as Expedia increases the number of technology solutions it offers and builds partnerships out across the industry but will this strategy succeed asks EyeforTravel’s […]
Are Hotels and Online Travel Agencies Colluding on Keyword Bidding?
It began simply enough. A small company wanted to make some money in online travel. So it joined Expedia Affiliate Network, where the online travel agency shares its hotel inventory […]
9 diversions OTAs use which ruin your profits
After years of working on the OTAs, today I can update the many tricks they use which directly affect the profits of your hotel. These tricks are much more than […]
How mobile is fragmenting the OTA booking process
Teletext Holidays chairman Steve Endacott explains how the need for speed in an increasingly mobile world is leading to the emergence of a two-stage online booking journey and what this […]
