otas
Why brands should really be scared of Expedia
One of the bigger gripes leveled at brands is that there are too many of them. If you’ve attended any hospitality conference, you’ll recognize this as a frequent refrain uttered, […]
Costco lures travellers to make a play for OTA market share
Could an established player from the world of wholesale online merchandising be a new force to be reckoned with in online travel? The online travel agents (OTAs) could have done […]
Hotels Must Simplify the Booking Experience to Compete with OTAs
The hotel industry has been losing booking share to the OTAs for several years, and the trend does not appear to be reversing any time soon. Phocuswright shows that U.S. […]
Is Direct Booking Really Best? Right Channeling May Be Better
There’s no doubt that there are clear benefits to increasing your direct bookings, for both your hotel and your customers. NB: This is an article from Rainmaker Hotels save on […]
How to make your OTA bookings more successful?
OTAs, by definition, are online platforms that lets consumers book travel-related services over the internet. NB: This is an article by Hotelogix The rise of OTAs was an attempt for […]
The OTA battlefield: Legislation to loyalty
The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor. Hotel brands […]
What if a direct booking was worth as much as three OTA reservations
Many hoteliers consider OTAs to be their best sales channel. “Reservations are always coming in from Booking.com,” we hear them say. Reality is, as usual, a little more complex than […]
Agoda Goes Rogue on Pricing, It’s a “Constant Battle”
Agoda, the original Asian OTA, has gone rogue on pricing. Multiple hoteliers say Agoda regularly sells unauthorized static wholesale rates through the site, undercutting them on price without any regard […]
Were ETSSA Right to Slam Direct Bookings
By this point, the number of studies testifying to the positive impact of direct bookings – and the sometimes harmful influence of OTAs – is approaching too many to count. […]
How hoteliers can navigate constant distribution change
If there has been one constant in the universe of hotel distribution over the past few years, it’s been change. As brands make aggressive pushes to lure more guests to […]
