otas
Watchdog OTA crackdown is a timely reminder for independent hoteliers
The Competition and Markets Authority (CMA) has taken online travel agents (OTAs) to task in the past week over how hotel rooms are displayed to customers, according to BBC News. […]
Booking.com No Longer Diverted Helping Hotels Price Their Rooms
Booking.com no longer wants to control the pricing strategies of small to medium hotels but why? Booking Holdings, formerly the Priceline Group, is not alone looking to expand its net […]
Hotel Booking Sites Must Review How They Rank And Display Rooms
Hotel booking sites must review the way they rank and display rooms, the UK’s competition watchdog has said. Some sites may be making misleading claims about discounts, the Competition and […]
Should every hotel invest in book direct campaigns?
If booking direct is so attractive and several hotels are joining the movement, is it universally attractive? Would every single hotel benefit from a book direct campaign? NB: This is […]
The impact of rate blending on parity
Though the hotel industry as a whole has been aware of it for a while, rate mixing or ‘blending’ continues to be an area in which OTAs outstrip their hotel […]
Why brands should really be scared of Expedia
One of the bigger gripes leveled at brands is that there are too many of them. If you’ve attended any hospitality conference, you’ll recognize this as a frequent refrain uttered, […]
Costco lures travellers to make a play for OTA market share
Could an established player from the world of wholesale online merchandising be a new force to be reckoned with in online travel? The online travel agents (OTAs) could have done […]
Hotels Must Simplify the Booking Experience to Compete with OTAs
The hotel industry has been losing booking share to the OTAs for several years, and the trend does not appear to be reversing any time soon. Phocuswright shows that U.S. […]
Is Direct Booking Really Best? Right Channeling May Be Better
There’s no doubt that there are clear benefits to increasing your direct bookings, for both your hotel and your customers. NB: This is an article from Rainmaker Hotels save on […]
How to make your OTA bookings more successful?
OTAs, by definition, are online platforms that lets consumers book travel-related services over the internet. NB: This is an article by Hotelogix The rise of OTAs was an attempt for […]
