otas
Direct Booking Wars, Google, Airbnb: Is the OTA’s Position Unshakable?
When it comes to online distribution OTAs have the majority of market share for online reservations. NB: This is an article from StayNTouch OTAs control approximately two-thirds of all online […]
Latest Trends in The Fast Changing World of Revenue Management
Recently, Travel Tripper, IDeaS, and OTA Insight joined forces to host roundtable discussions on current trends in the fast changing world of revenue management. Meeting in Orlando and Miami, the […]
Why Average Joe Should Never Use an OTA. And Why He Will Never Stop Using Them!
With two large shortcomings I can’t see why the average person who has a basic understanding of how the travel world works would ever use an online travel agency. NB: […]
Is the Metasearch Model in Big Trouble?
Is it a temporary reset or the metasearch new reality? Metasearch critics have long warned that comparison-shopping businesses from Trivago to TripAdvisor have been overly dependent on a couple of […]
Setting hotel rates to maximise revenue: part 1 of 3
As a revenue manager, getting your room prices right is arguably your biggest priority. And while you may be aware that there’s a science to it, you’re time-poor as it […]
Hotels Fight Back on OTAs Dominance of Online Guest Bookings
Online travel agents offer a convenient revenue stream but, as hotels are discovering, at a cost – that guests are ignoring direct bookings in favour of the hotel that appears […]
Is The Price Right When Comparing Different Reservation Channels
The business of hotels has always been of selling rooms. Some of us might still remember a time hotel rooms had to be reserved through a travel agency, by phone […]
Expedia’s New Package Approach Could Upend Distribution
The marriage of convenience between hotels and online travel agencies gets rockier whenever one of the partners goes too far to gain the upper hand. Expedia’s recent changes to its […]
Booking.com is now offering third-party inventory with Booking.basic
We are used to Booking.com’s inventory appearing re-distributed in endless places. The surprising thing is when we come across the opposite finding which, up until now, has gone unnoticed in […]
Why Hotel Brands and Franchisers Secretly Love the OTAs
I know we all hear the battle cries every day in our industry, but what’s really going on with hotel brands, franchisers, the online travel agents and their war over […]
