otas
Design Your Most Profitable Channel Mix Strategy in 2019
Travel customers have an unprecedented number of options to shop and book hotels, with new competitors constantly jumping into the distribution channel pool constantly. NB: This is an article from […]
The Rising Role of Airbnb as a Distribution Channel
The rising role of Airbnb as a distributor came to the fore at this year’s Hotel Distribution Event in London. An additional route to market was seen as further challenging […]
Expedia lets Google in on the voice action
If you had a billion-dollar war chest to invest in emerging technologies for travel, which would you bet on and whose lead would you follow? Given that Expedia Group earmarked […]
B&B Basics: What Is The Difference Between Metasearch And OTAs?
As you seek to expand and improve your online distribution network, you will quickly discover that metasearch engines and online travel agents are the major players in the travel industry […]
Choosing The Right OTA For Your Independent Hotel
Whether you’re new to the hotel industry or have been part of it for decades, you’ll doubtless share one opinion on online travel agencies (OTAs). No, no – not that […]
Fast Fixes for Today’s Top 4 GDS Challenges
Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. Even though GDS can […]
Outshine OTAs: Engage Guests By Telling Your Hotel’s Story
Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. NB: This is an article from eTourism […]
Unplugging the Brand and Cranking Up the OTAs: Hotel Overachiever
It’s nothing new to hear about hotels or owners who have said “good bye” to brands and have gone on their own as an independent hotel. This is the story […]
7 Tips to Boost Your Property’s Ranking in OTA and Metasearch Results
OTA search results often mystify hotel revenue and channel managers. There’s not always a clear reason why one property ranks higher than another. NB: This is an article from OTAInsight […]
How The Hotel Relationship With OTAs Has Matured
The on-again, off-again relationship between hotel companies and online travel agencies has been the cause of so much head scratching and hand wringing over the years, but in the end, […]