otas
Is Your Hotel Offering Too Small to Market Direct?
We have a wealth of experience working with established 4 & 5* hotels across the world, providing the design and development of their websites; as well as supporting with their […]
Marriott’s New Expedia Contract Signals Shift in Direct Booking Wars
With Marriott International and Expedia Group finally completing their contract negotiations, the deal they’ve struck could have an impact on the relationship between hotels and online travel agencies more broadly […]
The Decline of Rate Parity Clauses and What This Means for Hotels
The rate parity spotlight turned to the UK earlier this year, with an agreement between the government and OTAs to cease certain practices around how they merchandise and price hotel […]
Why Booking.basic Is Bad News For Hoteliers
“Booking what?!” – you might ask exasperated and you would not be the only hotelier to do so. NB: This is an article from Aro Digital Booking.com has quietly introduced […]
Travel and Booking APIs for Online Travel Service Providers
Back in 2017, TripAdvisor and comScore suggested that travelers make 10 to 34 website visits on average to book their trips. While this seems like a lot for booking hotels, […]
Is Now Best Time For Hotels to Drive Their “Book Direct” Propositions?
Hotels make their rooms available through OTAs (i.e. Booking.com, Hotels.com) to drive bookings or to supplement any direct bookings generated. Hotels need to trust OTAs to operate fairly. By this, hotels […]
Google’s New Hotel Booking Site: Just The Facts
Google now has a search site dedicated to hotel reservations, rivaling fan-favorite competitors like Hotels.com and Airbnb. NB: This is an article by Digital Media Solutions What Does Google’s Hotel […]
Eight Myths About OTAs: True or False?
In recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise at best, if not completely false. These “urban myths” prevent us […]
Expedia Will Allow Hotels to Undercut its Prices Online
Travel giant Expedia has bowed to industry pressure and waived contract clauses which prevented independent motel and hotel owners from undercutting their listings through their own channels. However, the platform […]
With HotelTonight Buy, Analysts See Opportunity for Airbnb
With Airbnb looking to grow its burgeoning hotel inventory, most industry analysts agree that the company’s takeover of last-minute booking platform HotelTonight is a strategic win for the homesharing heavyweight. […]