otas

Wholesalers will contract chunks of a hotel’s inventory at a very big discount. They can mark it up at a profit, sell it on to non-contracted OTAs and still leave room for those OTAs to mark up their profit.

OTAs are able to increase their share of the direct bookings market by focusing on engagement during the inspiration and planning phases of the guest journey. Why can’t you do the same?

OTAs have increased their market share and now want to control the user’s journey. It has never been more important to try and maintain balance between OTA bookings and direct bookings.

Hotelbeds ramped up its support of hoteliers over their concerns about managing online rate parity and the so-called leakage of non-contracted rooms.

There was a time when transparency and trust were the pillar of a successful partnership. OTAs were, in the last decade, valuable partners for hotels and responsible for a more efficient distribution.

Trivago has recently begun experimenting with a new user experience that attempts to meet travelers’ needs by utilizing lowest price callouts to better reflect consumer preferences.

As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.

The relationship between travel providers and online booking sites are based on contracts that detail how much information an airline or hotels will share with those sites.

An effective hotel website will show travel consumers exactly how resort fees will fund their experience. AHLA’s research found 70% of consumers prefer the resort fee to be separate.

We are busy right? So what’s the problem? Well, the problem is real profitability lies in the detail. So here are top 5 revenue management tips for ensuring your Summer is as profitable as possible: