otas

In an unintended duet, the CEOs of TripAdvisor and Expedia Group separately talked this week about how Google’s increasing practice of directing search traffic towards its own travel businesses has […]

Amazon regularly reward top reviewers with a lot of free stuff in the mail but as far as I can tell, OTAs are yet to financially incentivise ordinary people to write reviews

Where most hoteliers were sympathetic towards Thomas Cook, the same could not be said about Amoma, because their business model in the eyes of most hoteliers was unfair or even plain illegal.

Competition is fierce. When it comes to bookings and hotels, OTAs, tour operators, and other third-party agencies are constantly striving to attract travelers to their websites. NB: This is an […]

Wholesalers will contract chunks of a hotel’s inventory at a very big discount. They can mark it up at a profit, sell it on to non-contracted OTAs and still leave room for those OTAs to mark up their profit.

OTAs are able to increase their share of the direct bookings market by focusing on engagement during the inspiration and planning phases of the guest journey. Why can’t you do the same?

OTAs have increased their market share and now want to control the user’s journey. It has never been more important to try and maintain balance between OTA bookings and direct bookings.

Hotelbeds ramped up its support of hoteliers over their concerns about managing online rate parity and the so-called leakage of non-contracted rooms.

There was a time when transparency and trust were the pillar of a successful partnership. OTAs were, in the last decade, valuable partners for hotels and responsible for a more efficient distribution.

Trivago has recently begun experimenting with a new user experience that attempts to meet travelers’ needs by utilizing lowest price callouts to better reflect consumer preferences.