online

Luxury Hotel Marketing Strategies 2021: Get Your Recovery Plan Underway

What is a luxury hotel online marketing strategy? Your definition must be based on a holistic approach covering both online and offline activities

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two people having fun looking through donuts reflecting how hotels should view their marketing in a different way

7 Effective Online Upselling and Cross-Selling Strategies for Hotels

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

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Did You Know Using Google Hotel Ads Can Save Your Hotel Money?

When someone clicks on your hotel ad and they’re redirected to your site, they’ve most likely already filtered making them a highly qualified lead

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dog with a magazine as if he was looking for a hotel to go on holiday

Is Your Hotel Barking up The Right Tree?

Now that we are in the midst of a pandemic and travel has pivoted towards more drive markets, the search for a pet friendly hotel is still just as high

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Understanding The Top Challenges Of Luxury Hotel Marketing

Understanding the key factors of a luxury hotel experience are important for hotel management and marketing teams. Value is not created by services alone

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Google ‘Passage Ranking’: Expected to Impact 7% of Search Queries

In the search giant’s pursuit to offer more relevant results to its users, Google announced that Passage Ranking is live for English queries in the U.S

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Cancellation Policies for Direct Bookings Versus Booking.com

Over the next months your aim is to retain the few clients you have. Every effort should be made to prevent cancellations and encourage direct booking

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How 2021 Travel is Shaping Up and a 2020 Look Back

By layering data pieces, we see a better picture of travel behavior. We share some of the changes we saw in 2020 and some trends we’re seeing as 2021 starts

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Why is Your ‘Book Direct’ Channel More Important Than Ever?

With domestic tourism on the rise, it’s arguably more important than ever for hotels to focus efforts on ensuring their book direct experience is seamless

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How to Set Up a Successful Hotel WhatsApp Strategy

Whatsapp marketing is a great opportunity to reinforce your brand and build long-lasting customer relationships. Test on a small scale to see if it works

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