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While 2021 might not be the boom we were hoping for, Google has stepped up to the challenge to help the hotel industry with what they know best – data

Attracting new Guests to our hotels, whether business or, more likely, leisure travelers, starts with tapping into the root cause of their travel motivation

Hotel Distribution, which is our our battlefield, will be affected by an increasing number of players who will put forth various actions to win the deal

Hotels can attract local and domestic guests by focusing on experiences people are craving now, following these actions to capitalize on existing demand

Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement

Increasing hotel revenue is easier said than done, especially in the current climate. But there are many ways to boost hotel revenue which are overlooked

Instagram stories are a huge part of the platform. 60% of users say they’re more likely to visit a place they have seen on an Instagram story

It’s not the end of the world when a guest @mentions you on social media. Like any interaction with a guest, they are customer service opportunities

To set themselves up for success in this new normal, Hotel owners and operators must adapt their strategies to meet evolving industry trends

The potential impacts of TripAdvisor on your hotel are of abundance – your ranking, volume and quality of reviews, in addition to your presence