online

As part of your hotel OTA bookings strategy, knowing which OTA works well for which region is essential. You will find hundreds of them selling hotel rooms

One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences

This data will help Spanish destinations update their revenue management and marketing strategy to reach those interested in travel to their destination

Even if you aren’t spending money on ads or promotions, you can still build large followings on social media channels and engage with the travel community

From free ads to enhanced analytics to new ways to expand your digital reach, here are six new digital marketing tools your hotel can use to speed recovery

Having a few strategies in your back pocket to handle frustrated guests on social media can help ease the tension and potentially improve reputation online

The way we approach our hotel website design should not only be driven by “how pretty” it looks, but also ensuring we give our users an intuitive experience

Even though online marketing is not exactly a new strategy, the best channels and practices are constantly evolving and the rules of the game keep changing

Most TikTok content isn’t scripted or directed, and that gives you the opportunity to involve different hotel elements, teams and its surroundings

This increase in direct traffic won’t tip scales to hotel’s, OTAs are too strong to back off. Let’s see how direct booking strategies help hotels succeed