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Now is the time to consider and amplify all the merry-and-bright offerings your hotel can provide to bring a special twinkle to this time of year

With all these new features and updates, it looks like Google is going to provide users with a highly intuitive experience on the search engine

Receiving negative reviews can be bad news for GMs and owners. However, TripAdvisor won’t remove negative reviews simply because they paint a bad picture

The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end

Topical marketing helps establish you as an authority in your local area and lays the foundation for growth and success

Where hotels are concerned, Cyber Weekend is an ideal opportunity to increase occupancy during low periods and shoulder dates, and increase voucher sales

Have you picked up running and optimising your Facebook marketing? Let’s look at some common mistakes advertisers make and how to avoid them

Tourists are mainly interested in the November 1st holiday; the search peak is for October 30th. In the days following, travel intentions are cut in half

These travel and hospitality search trends from 2021 will help you better understand the reasons why some domains drive more online traffic than others

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think