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For hoteliers who can commit to creating authentic content for TikTok, the opportunity to create a presence on this platform should not be missed

One Instagram feature many restaurant operators still aren’t aware of is the ability to add a reservation link within a restaurant’s Instagram profile

None of your family friendly perks and initiatives will do much for attracting guests if you don’t get the word out by amping up your hotel digital presence

Now that the industry is seeing the slow return of business and recreational conferences, the time to market your event spaces is now

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

By winning back clicks that would potentially go to OTAs, Google Hotel Ads helps build that sense of loyalty you need to create between you and your guest

Connecting dots between everything – your website, your metasearch, your socials, your email marketing – will mean less customers will fall through the gap

There are three main reasons why hotels may have high unsubscribe rate and it all comes down to one main point: Your emails are not relevant to guest needs 

It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings