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online

Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated

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Mobile Direct Bookings on the Rise: What Should Hotels Do About It?

Because there is less time to get someone to book via mobile compared to other devices, hotels need to eliminate doubt for guest bookings via mobile devices

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Local Listing Essentials

Google puts in great effort to ensure any result that is clicked on will provide accurate and useful information without requiring much further digging

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9 Effective Rules for Building Your Property Brand and Online Presence

Guests should feel immersed in your property from the moment they first discover your online presence. Aim to entice, excite, and inspire with each image

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How To Reduce Your Hotel OTA Commissions

It is easy to rely on OTA bookings. They do the advertising, handle reservations, but the higher proportion of OTA bookings, the less revenue you make

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How Can Hotel Website Design Bring in More Bookings and Revenue?

Travellers want a website that reflects their demands and expectations; if your website does not engage them, it is unlikely to convert significant bookings

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Google Confirms: Google Posts Usability Extended To Hotels

Hotels can’t use Google Posts for promotional purposes. As a result, the ‘Offer’ option that’s available for other industries will not be extended to hotels

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How to Win Facebook Marketing for Hotels Post iOS 14.5

The future of hotel Facebook advertising will require smarter strategies and stepping out of comfort zones. Here are some options we recommend hotels test

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paper with the word marketing strategy and book with the words marketing and pricing

What Hotel Marketers Need to Prepare For The Year Ahead

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results

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new years resolutions is great time for hotels to look at sales

The Annual Sale That Hotels Need to Embrace

By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions

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