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Managing Metasearch as Part of Your Hotel Marketing Strategy

Metasearch is a very important part of your overall marketing mix. It helps increase online reach and can help to increase your hotel direct bookings

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Understanding Importance of Hotel Email Marketing Segmentation

Segmenting your hotel email marketing campaigns based on precise, hotel-specific parameters is the difference between success and failure

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How Hotels Can Improve ROI From Non Branded Paid Search

Your keyword strategy is only one half of your overall paid search strategy. The other half is when and how much you choose to bid

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Emerging Trends For Hotel Website Design In 2022

Website designs that feel relaxed, accommodating, and anticipate visitor needs build trust, leading to stronger engagement and loyalty in the long run

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Repurposing Your Hotel Blog Content

Repurposing your blog content is a way of recycling existing content by turning it into something new for a different channel or updating it accordingly

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Travel Recovery: Resilience in the Face of Uncertainty

On a global level, the last quarter of 2021 had its ups and downs, but evidence continues to build that travel shoppers are ready to see the world again

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How To Entice Couples To Your Hotel

Not every hotel marketing tactic or package will tickle your guests’ fancy, so you need to look at your guests’ online and direct feedback data

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Top Features to Drive Revenue from Hotel Websites

A large majority of customers book hotels online. Even travelers who use OTAs often check out the best features of hotel websites

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Benchmark Your Hotel Booking Engine Performance

Searcher conversion rate measures a booking engine’s success, whereas user conversion rate measures combined performance of your website and booking engine

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lady about to run as the sun rises reflecting the need for hotels to kick start their social media campaigns as we start to move out post pandemic

Kick Start Social Media for Your Hotel in 2022

Hoteliers are short staffed and sometimes social media is last priority. What we have learnt these last 2 years is not to forget our transient guests

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