online

What doesn’t work organically, doesn’t work at all. Make sure to work first on your value proposition and then use advertising to amplify your hotel reach

The most well known review site in this industry is Tripadvisor, and, naturally, all hotels want to get the best possible reviews and comments

We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated

Because there is less time to get someone to book via mobile compared to other devices, hotels need to eliminate doubt for guest bookings via mobile devices

Google puts in great effort to ensure any result that is clicked on will provide accurate and useful information without requiring much further digging

Guests should feel immersed in your property from the moment they first discover your online presence. Aim to entice, excite, and inspire with each image

It is easy to rely on OTA bookings. They do the advertising, handle reservations, but the higher proportion of OTA bookings, the less revenue you make

Travellers want a website that reflects their demands and expectations; if your website does not engage them, it is unlikely to convert significant bookings

Hotels can’t use Google Posts for promotional purposes. As a result, the ‘Offer’ option that’s available for other industries will not be extended to hotels

The future of hotel Facebook advertising will require smarter strategies and stepping out of comfort zones. Here are some options we recommend hotels test