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Uploading videos to Instagram reels boosts your hotel’s chances of exposure from being viewed on the explore page

Hoteliers can no longer simply rely on the old way of monitoring parity – you need to be keeping track of rates on metasearch too

An SEO audit will help you establish a baseline from which to start analyzing and measuring the performance of your hotel website

Content marketing strategy is a multi-layered topic that involves not just creation; but also when, where and how to distribute content

With the explosion of OTAs, it’s unrealistic to expect all inventory to be sold directly. Additionally, not all travellers will be aware of your existence

Hoteliers are short staffed and often social media is a last priority. If we have learned anything these 2 years, it is not to forget our transient guests

Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website

While Google search engine results are important, have you considered that social media is its own search engine?

While targeting older generations may not appeal to Gen Z, tailoring your marketing to Gen Z won’t drive away your current audience. But how do you do it?

Every email interaction should aim of gain repeat bookings, brand advocates for your hotel and a reputation for being a trustworthy destination