online

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

Do not underestimate the power of visual content this year and try something outstanding and original to keep your property visible and prosperous

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

Metasearch engine is an acquisition channel that provides visitors with a list of different booking options and redirects them to the booking channel

OTAs spending heavily on marketing to get more people to book flights and accommodation as they look to make the most of the upcoming summer season

As social media algorithms change, it’s important to stay relevant to be found online. NB: This is an article from Travel Media Group Regardless of how much you post to […]

It’s already so difficult to stand out from the competition in the Hotel Industry, so why do we spend so much time trying to be like all other hotels?

You will soon discover the importance of SEO as a hotel marketing strategy and how you can use it to drive in more visitors for direct bookings

There needs to be a combined effort between the behind-the-scenes technical and your front-end content in order for your SEO strategy to soar