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SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

The spike in mobile searches is here to stay. We look at some of the common causes of low conversion rates and solutions to help you improve them

The right hotel distribution strategy can amplify your online presence, boost reservations and engender growth to a great extent

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

Price disparities are inevitable, but with these tips, you will be able to combat them on your hotel’s website and ensure more visitors book direct

As long as you allow for bookings on your website, you have an eCommerce platform and this provides an immense opportunity for revenue growth