online

Let’s Talk Search Intent and Keyword Strategy

Optimizing for the middle and bottom funnel terms will never be a waste of time or effort and should be a large part of your keyword strategy

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Buying Triggers for Hotels to Stop Travelers in Their Tracks

Marketing has indeed become a race for the most clever, efficient, and profitable ways to nudge customers toward the buying decision

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There is No Single “Magic” Distribution Channel

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

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blocks being stacked in the same way independent hotels should focus more on increasing ancillary revenue

How to Build Optimal OTA Mix in a Dynamic Distribution Environment

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

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Book Direct Is Growing: Here’s How To Strengthen Strategy

Online direct hotel bookings are forecast to grow by over 10% in Europe. This means that your book direct strategy is more important than ever

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7 Hotel Marketing Mistakes You Might Be Making

Marketing mistakes are common, if you are making any of them, don’t feel bad – you’re in good company! But you shouldn’t continue to ignore the problem

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hotel website being viewed on a mobile phone after travel search

4 Easy Ways to Instantly Improve Your Hotel Website Visibility

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

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Is Flight and Hotel Search Data a Reliable Indicator of Market Demand?

Predictive market intelligence, powered by flight and hotel search data, can quickly indicate pre-booking market demand and potential revenue opportunities

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Google Travel Insights: What They Say And How To Use Them?

Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality

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4 Hotel Direct Booking Strategies That Work

These four strategies can improve direct bookings with first-time guests and brand-loyal travelers, enhancing the guest experience pre-booking and beyond

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