online

Top Tactics to Drive Direct Bookings at Your Hotel
The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience
Convert Guests Along Booking Journey With Cross Device Campaign
To maintain high conversion rates, it’s key to give potential guests a reason to choose you over competitors whatever their position in the booking journey
Using Metasearch to Drive Direct Bookings and Reduce OTA Reliance
There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

Understanding the Value Proposition of Paid and Free Google Hotels
To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

Dopamine and Power of Personalization in Boosting Hotel Revenue
In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

Which OTAs Cause the Worst Price Undercuts in Your Region?
It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain
The Cart Abandonment Checklist: A Guide for Ecommerce Marketers
Timing is everything when it comes to cart abandonment emails. It’s important to optimize your abandoned cart email sequence for maximum recovery
What is the Optimal Distribution Mix in a Hotel?
Without distribution, it’s as good as if your hotel didn’t exist. Approaching it holistically with these tips in mind lays the foundations for success.
ChatGPT: How Conversational Bots Will Be The New OTAs
When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information
How Do Different Generations Interact with Guest Reviews?
Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care