online

Is the metaverse a digital playground for friends? Or is it a commercial space for companies and customers? It’s a little of both

Whether you’re just starting out with social media marketing or looking for new ways to expand your approach, here are ten ideas to include in your strategy

Effective omnichannel marketing happens when companies provide a set of seamlessly integrated channels, catering to customer preferences

Capturing Gen Z travelers would result in a considerable revenue increase for your hotel and create opportunity to foster a young loyal following 

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed

While email is a simple tool, there are a number of requirements to fulfil if you want your email campaigns to be successful. Here are the general steps:

While traditional marketing strategies still yield results, they have now become merely an auxiliary factor in the overall success of a hotel marketing plan

Video marketing will lead possible guests directly to the hotel’s website or social media platform – establishing the potential for ongoing relationships

You may perhaps ask yourself if Facebook even matters anymore? When it comes to travel marketing for most hospitality brands, Facebook indeed does matter

By keeping yourself front and centre on social media, you’re increasing your chances of gaining more direct bookings and always upping brand awareness