online - Page 40 of 245 - Revenue Hub online - Page 40 of 245 - Revenue Hub

online

icons on mobile phone including well known ota companies asking which is the biggest in europe

Top Tactics to Drive Direct Bookings at Your Hotel

The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

Read more

Convert Guests Along Booking Journey With Cross Device Campaign

To maintain high conversion rates, it’s key to give potential guests a reason to choose you over competitors whatever their position in the booking journey

Read more

Using Metasearch to Drive Direct Bookings and Reduce OTA Reliance

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

Read more

google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

Understanding the Value Proposition of Paid and Free Google Hotels

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

Read more

left brain and right brain coming together reflecting impact of emotional intelligence in revenue management to drive profitability

Dopamine and Power of Personalization in Boosting Hotel Revenue

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

Read more

two people tugging on money reflecting the importance of hotels to try and develop strategies that help disintermediate them from otas

Which OTAs Cause the Worst Price Undercuts in Your Region?

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

Read more

The Cart Abandonment Checklist: A Guide for Ecommerce Marketers

Timing is everything when it comes to cart abandonment emails. It’s important to optimize your abandoned cart email sequence for maximum recovery

Read more

What is the Optimal Distribution Mix in a Hotel?

Without distribution, it’s as good as if your hotel didn’t exist. Approaching it holistically with these tips in mind lays the foundations for success.

Read more

ChatGPT: How Conversational Bots Will Be The New OTAs

When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information

Read more

How Do Different Generations Interact with Guest Reviews?

Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care

Read more