online
How Much Does SEO Cost?
Similarly to the vast majority of a digital marketing pricing, there are a lot of factors which influence the price of SEO. We’ve explain a little more:
How to Tailor Your Messaging to Reflect Your Hotel Brand Image
Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image
Hold The Phone! 6 Tips for Converting Hotel Calls to Bookings
Every phone call should be treated as a critical opportunity to establish a positive relationship that results in a booking and, ultimately, a loyal guest
The Power of Integrating AI into Your Hotel’s Call Center
While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations
Direct Pre-Authorizations Can Boost Hotel Revenue Starting Today
Pre-authorizations are an indispensable way to preserve cash flow as they protect hotels from losses like late cancellations, chargebacks and no shows
How Does Google Hotel Ads Work?
In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices
Let’s Talk Search Intent and Keyword Strategy
Optimizing for the middle and bottom funnel terms will never be a waste of time or effort and should be a large part of your keyword strategy
Buying Triggers for Hotels to Stop Travelers in Their Tracks
Marketing has indeed become a race for the most clever, efficient, and profitable ways to nudge customers toward the buying decision
There is No Single “Magic” Distribution Channel
Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability
How to Build Optimal OTA Mix in a Dynamic Distribution Environment
To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs: