online

How Much Does SEO Cost?

Similarly to the vast majority of a digital marketing pricing, there are a lot of factors which influence the price of SEO. We’ve explain a little more:

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person looking at a hotel neighbour reflecting the fact hoteliers should not overlook brand image when constructing guest experience and messaging

How to Tailor Your Messaging to Reflect Your Hotel Brand Image

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

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Hold The Phone! 6 Tips for Converting Hotel Calls to Bookings

Every phone call should be treated as a critical opportunity to establish a positive relationship that results in a booking and, ultimately, a loyal guest

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woman and robots in front of computers reflecting the question of whether automated response tools increase guest satisfaction

The Power of Integrating AI into Your Hotel’s Call Center

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

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man on a laptop with a credit card possibly booking a hotel room reflecting the importance for hoteliers to calculate their guest acquisition costs

Direct Pre-Authorizations Can Boost Hotel Revenue Starting Today

Pre-authorizations are an indispensable way to preserve cash flow as they protect hotels from losses like late cancellations, chargebacks and no shows

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How Does Google Hotel Ads Work?

In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices

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Let’s Talk Search Intent and Keyword Strategy

Optimizing for the middle and bottom funnel terms will never be a waste of time or effort and should be a large part of your keyword strategy

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Buying Triggers for Hotels to Stop Travelers in Their Tracks

Marketing has indeed become a race for the most clever, efficient, and profitable ways to nudge customers toward the buying decision

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There is No Single “Magic” Distribution Channel

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

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blocks being stacked in the same way independent hotels should focus more on increasing ancillary revenue

How to Build Optimal OTA Mix in a Dynamic Distribution Environment

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

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