online
Ad Frequency: Why It Matters and How You Can Control It
Frequency is actually easy to understand and calculate. Frequency is the number of times a user has seen your ad or campaign in a certain period of time
Are Third Party Sites Holding Your Profits For Ransom?
You’ve just had a fantastic month. Occupancy rates are up, guests are raving about their stays, and you’re feeling on top of the world. NB: This is an article from […]
Avoid the Social Media Graveyard: Keeping Your Profiles Alive
Without regular posts or interactions, your property might lack a welcoming spirit. Active social media accounts demonstrate your hotel is inviting
Google Insights: 2.4bn Reasons to be Excited About Future of Travel
The travel landscape of 2040 will see new top source markets rise to prominence. India, China, and the U.S. will be the fastest growing
Why Your Hotel Direct Bookings Are Falling Short (And What To Do)
Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings
Breaking Free from OTAs with Paid Search (Case Study)
The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com
How Google’s New Travel Feeds in Search Ads Will Impact Hotels
Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out
How OTAs Ranking Work: You Could Be Killing Your Revenue!
The way your hotel ranks on those OTAs can make or break your visibility. But it’s not as simple as having the lowest price or the most reviews
Warm Up Your Direct Bookings With Autumn Marketing Magic
Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities to increase direct bookings
Website Trends to Watch in 2025 and Beyond
What can we expect in the realm of high-end hotel website design for 2025 and beyond? Let’s explore five standout trends in the luxury hotel landscape