online

If we follow the guest journey, stage by stage, it becomes clear just how much waste stands between the guest and their experience

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?

Wondering when AI will fundamentally alter online research, discovery, and search behavior? If so, you’re already too late

The rise of AI agents is the natural response to this new reality, moving hotels from simple automation to true intelligence.

It is possible to plan your campaigns to ensure you can take advantage of the visibility the OTAs but without overlooking your own goals

Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations

Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%

By engaging directly with guests at the opportune time, hotels can customize services more effectively, leading to deeper guest satisfaction

Cutting ads in low season to “save budget” often leads to even lower bookings, forcing hotels to rely on OTAs with high commission fees

This Halloween, don’t let potential guests vanish from your website, instead enchant them with personalized experiences that boo-st bookings