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Travelers Turn to OTAs for Research and Planning

Travelers using OTAs for research and planning highlights the importance of having a brand presence beyond your owned website

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logos of some of the ota booking sites

10 Best Booking Site for Hotels

There are many providers that could be considered among the best third party hotel booking sites, but not every site is the right choice for your business

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Maximize Direct Bookings: Impact of Enhanced Hotel Online Visibility

Here are some statistics that highlight the importance of hotel website marketing and search engine marketing to drive direct bookings and generate revenue

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Abandoned Cart vs. Abandoned Checkout: Why Do Buyers Bounce?

Have customers abandoned their carts or are they abandoning the checkout process? Let’s explore the differences and some of the solutions for each

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Travelers Spend Over 5 Hours Researching Trips Before Booking

Research reveals how travelers seek inspiration and plan their trip, spending over 5 hours on average with travel content in the 45 days prior to booking

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person holding mobile phone reflecting disruptive shifts in travel search that each hotel must know about

3 Disruptive Shifts in Travel Search Every Hotel Should Know

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

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trivago logo for mirai article about their new net cpa on consumption offering

How to use Trivago Book & Go

Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature offered to certain hotels

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The Biggest Mistakes Hotels Make in Photo and Video Production

When it comes to showcasing the unique features of hotels and enticing potential guests, nothing is more important than your imagery

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person drawing out a website design to drive direct bookings in a competitive market for hoteliers through the utilisation of hotel website forms

Maximizing Direct Bookings: The Power of Hotel Website Forms

Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy

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Authenticity: Elevate Direct Bookings with User Generated Content

In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. NB: This is an article from CartStack When we think about the reasons why UGC […]

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