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Booking recovery tools can make your hotel thousands in direct revenue. Here’s a quick breakdown of how and why they work. There are two different times when it’s vital to […]

“Content” is the trendy new word that’s been sweeping the digital marketing space for the last few years. Hundreds of webinars and thousands of blog posts have mentioned the topic, […]

Facebook recently began rolling out a new feature that further positions the platform as a travel planning tool: City Guides. Available on the mobile app, City Guides serve as Facebook-curated […]

With a portfolio of iconic properties, including New York’s The Plaza, The Savoy in London, and the Banff Springs in Alberta, Fairmont has cultivated a reputation for excellence. And while […]

  If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently […]

Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many […]

When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way […]

Google acquired Zagat in 2011 back in the years when Marissa Mayer was a part of Google. They were experimenting Hotel finder in same year, 2 years later they introduced […]

A hotel Instagram account has the potential to be more effective than all the other social media platforms combined. A photo-sharing service like Instagram is the perfect medium for hotels […]

For two years now, Google has been using the mobile-friendliness of a website as a method for deciding how web pages should rank in their search engine. Pages that were […]