online
TripAdvisor’s Global Food Delivery Expansion Pressures Hotels to Adapt
Online food delivery services have increased people’s appetite for eating in, including in hotel rooms, and hoteliers have little choice but to swallow the trend. The trend’s popularity is represented […]
How a Vanity Hotel Website Can Complement Your Marketing Efforts
Roughly two thirds of all hotels in the United States are chain affiliated. Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty […]
With Google ‘fines won’t work’!
On both sides of the pond, regulators and companies alike are scratching their heads about how to handle the search giant’s move up the trip-planning funnel Even as the European […]
Are Google and Apple Blocking Your Hotel Ads?
Last month, digital advertisers (including most hotels) and their media partners were treated to a serious surprise. NB: This is an article by Tambourine Google announced plans to block intrusive […]
5 tools to improve your direct booking conversion rates
The average conversion rate for direct bookings is about 1%. How to convert those 99% visitors who leave the website? NB: This is an article from GuestCentric Recently, hoteliers have […]
Google Testing Vacation Rental Search in Price-Comparison Tool
In the past month, some Google searches have been revealing an option to comparison-shop vacation rentals. In our checks Tuesday, we could find vacation rental filters for Barcelona, Berlin, Bordeaux, […]
How to get more bookings through your hotel’s Facebook page
Within the travel world, nothing is more powerful than the social connection between people, particularly through Facebook. If travellers aren’t sharing photos and videos of their trip, then they’re probably […]
Will Google become a dominant force in hospitality?
Google, whose mantra used to be ‘Don’t be evil’ (until it dropped it for the motto ‘Do the right thing’), is almost omnipresent in our lives these days. We use […]
Taking advantage of indecision to drive direct bookings
Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. NB: This is an article by GuestCentric This stems from the huge diversity of highly […]
Four ways hotels can increase direct bookings
A new study from Barclays Corporate Banking has found that 37% of British holidaymakers plan to book their stays directly through hotel websites or self-accommodation providers this year compared to […]